10 Expert Tips for Selling Your Wedding Dress Online (and Getting the Most for It)

Selling your wedding dress online can help you recover part of your investment while giving another bride her dream gown. Use these expert tips to make your listing stand out and earn the best possible price.

1. Choose the right platform – Use a dedicated bridal resale marketplace that attracts verified buyers specifically looking for designer gowns.
2. Have it professionally cleaned – A spotless dress photographs better and reassures buyers that it’s well cared for.
3. Take bright, natural photos – Shoot in daylight; include full-length front and back, side angles, close-ups of lace/beading, train, label, and any flaws.
4. Be transparent about condition – Note alterations, bustle type, minor flaws, cleaning method, and whether it’s been preserved.
5. Include precise measurements – List bust, waist, hip, hollow-to-hem, height with shoes, and any alteration details; bridal sizing differs from street sizing.
6. Highlight designer and style name – Buyers search by brand, collection, and official style number—put them in your title and first paragraph.
7. Set a realistic price – Most pre-owned gowns sell in the ~40–60% of original retail range depending on designer, condition, year, and demand.
8. Offer secure, traceable payment – Use trusted, protected checkout and ship with tracking and insurance; keep communication on-platform.
9. Promote your listing – Share to bridal communities, Pinterest, and social; ask your photographer for permission to use 1–2 wedding images if helpful.
10. Respond quickly and politely – Fast, clear replies build confidence and help you close serious buyers.

Why Resale Matters

Reselling a wedding dress keeps a luxury garment in circulation, reduces textile waste, and makes designer fashion more accessible—without compromising on beauty or craftsmanship.